Innovation is a hot topic. Most managers in organizations agree it is an  important topic. But a process, structure, or culture for innovations still seems to be lacking in many organizations. There still is a lot to be learned and unlearned about innovation. In this whitepaper we attempt to address the importance of innovation in corporate organizations, and we aim to demystify some of the major concepts of innovation by busting a number of persistent myths.

It’s dangerously easy to embark on an innovation  journey that leads to nowhere land